Nutritionist approved.
Having first-hand experience of the food product development lifecycle, from ideation to shelf, and creating marketing strategies enhanced by nutrition expertise I can offer a range of services to support nutrition-conscious brands.
Services include:
Corporate wellness
Previously working in the corporate environment, and leading on internal communications and strategies to prioritise employee wellbeing, I am passionate about supporting brands to deliver talks, workshops and 1:1 nutrition services that truly resonate.
Common themes have included Brain food (how to nourish for brain health), Nutrition & burnout and workplace well-being (Fuelling well when working).
Marketing & Communications
Short and long-form articles; guest writer or editor. For D2C marketing or healthcare professionals.
Social media support
Talks & workshops; for brands, companies or social groups
Product Development
Competitor & trend analysis
Recipe development, product brief and formulation support
Nutrition analysis
Product delivery; including contract manufacturer liaison QA / compliance support
Product marketing; labelling legislation (UK) & best practice
“Providing knowledge of children’s nutrition, evidence-based ingredient analysis and marketing, Amy supported us to develop a product grounded in research that met the brief set out and our customer needs ”
“Amy has played an integral role in supporting our mission to make kids’ food super by leading our product development strategy from concept creation to delivery, applying children’s nutrition expertise along every step of the way. Her extensive knowledge in dietetics and nutrition helped us define content for our Marketing and Communication channels which she independently planned, wrote as well as recorded.
Through her guidance, we were able to establish ourselves as a credible brand in the baby and kids space that parents trust. We couldn’t recommend her more. ”
““Amy really impressed in our session. She clearly has full command of her material, speaking with credibility and knowledge. Attendees also really appreciated her tone of kindness and ‘no judgement’, bringing people together in an empathetic and supportive way to discuss and share approaches.” ”